CATERING COLD EMAIL TEMPLATES From FlashCater: https://www.flashcater.com/blog/catering-cold-email-templates Replace all bracketed fields before sending. These are examples to adapt, not a promise of results. SIGN-OFF (use in place of [Sign-off] in every email) [Your name], [Restaurant] [Phone] ยท [Street address, city, state, ZIP] If this isn't useful, tell me and I won't email again. -------------------------------------------------- 1. THE OPENER WHEN YOU DON'T KNOW WHO ORDERS Subject: Who handles team lunches at [Company]? Hi [Name], I'm [your name], and I run [Restaurant] on [street], a few minutes from your office. We cater meetings and team lunches, and I'm trying to reach whoever orders food at [Company]. Is that you? If not, who should I talk to? [Sign-off] -------------------------------------------------- 2. THE OPENER WHEN YOU KNOW WHO ORDERS Subject: Lunch for the team at [Company] Hi [Name], We're [Restaurant], about [distance] from [Company]. If you're feeding a meeting soon, our [package] serves [headcount] at $[price] a person, and we deliver with [notice] notice. Menu's here: [link] Got anything coming up this month? [Sign-off] -------------------------------------------------- 3. THE FOLLOW-UP THAT DOES THE WORK FOR THEM Subject: Re: Lunch for the team at [Company] Hi [Name], One more thought on this. If you give me a date and a rough headcount for your next meeting, I'll send back a price. No need to dig through a menu. [Sign-off] -------------------------------------------------- 4. THE SAMPLER OFFER Subject: Sampler for the [Company] team Hi [Name], The easiest way to find out if our food's any good is to eat it. I'd like to drop off a small sampler for your team, no charge and no order needed. I can come by [day] around [time]. Does that work, or is another day better? [Sign-off] -------------------------------------------------- 5. THE STANDING ORDER PITCH Subject: Regular team lunches at [Company] Hi [Name], If [Company] has a regular staff meeting or a monthly lunch, we can put it on a standing order so you're not picking food every time. Same day, same delivery window, and you just email me the headcount. Is there a meeting like that at [Company]? [Sign-off] -------------------------------------------------- 6. THE EMAIL TO PAST CATERING CUSTOMERS Subject: Catering for [Company] again? Hi [Name], It's [your name] from [Restaurant]. You ordered [item or package] for [occasion] a while back, and I wanted to check in. If you've got something coming up, send me a date and a headcount and I'll take care of it. Same as last time works too. [Sign-off] -------------------------------------------------- 7. THE LAST NOTE Subject: Last note from [Restaurant] Hi [Name], I've reached out a few times and I don't want to clutter your inbox, so this is my last note for now. If you ever need food for a meeting, here's our menu: [link]. My cell is [phone]. Thanks for your time. [Sign-off] -------------------------------------------------- CALL SCRIPT At the front desk "Hi, this is [name] from [Restaurant] on [street]. Quick question: who usually orders food when your team has a meeting?" Then: "Thanks. What's the best email for them?" On voicemail "Hi [Name], this is [name] from [Restaurant] on [street]. I sent you a note about catering for meetings at [Company]. No need to call back unless you've got something coming up. My number is [phone]. Thanks." -------------------------------------------------- WHEN A BUSINESS REPLIES They ask for pricing Thanks, [Name]. For [headcount] people I'd go with [package] at $[price] a person, so about $[total] before tax and delivery. What date are you thinking, and do you have any dietary needs I should plan around? Once I know that, I'll send a firm quote today. They've got a date Great, Thursday works. How many people, what time should the food arrive, and what's the delivery address? If you've got any dietary needs, send those too and I'll put a couple of options together. They pass you along Thanks, [Name], I appreciate it. Who's the best person on the events team to follow up with? I'll reach out directly so this doesn't sit on your plate. They say "keep us in mind" Thanks, [Name]. I'll check back in [month] so you've got one less thing to plan. If anything comes up before then, you've got my number.